Websites like Net-A-Porter have revolutionized the way women shop for fashion. Shopping online today means we have a wide range of style-savvy sites to choose from.
More and more women are turning to the internet as an alternative to conventional high-street shopping.This is due to the convenience, the vast choice of products available and the fact that the internet carries designer collections (and is an indicator of trends) long before clothing hits the commercial stores. Not only that, but for women who don't fit the mould in terms of commercial sizing, the internet is a life saver for ladies with big feet, or a larger-than-average figure.
The last decade has seen the phenomenal success of online sites like eBay, perfect for searching vintage clothing pieces or hard to find items and sizes. Popular with British fashionistas, the UK based my-wardrobe.com has seen an 90 percent increase in visitors since its launch in 2006, according to the Daily Mail's article of 19th May 2008, "What's Hot for Summer."
Net-A-Porter is the one of the major players in online high-end designer fashion. Designers clamor to be featured on their site, as, in the words of Imogen Edwards-Jones, in her designer exposé book, Fashion Babylon (Corgi 2007), “if you are not listed on Net-A-Porter, you aren’t really in the fashion business.” According to Edwards-Jones, buyers at Net-A-Porter are extremely discerning, they know how to pick the piece or IT dress or bag of the season.
Says designer Anya Hindmarsh of "I'm not a plastic bag," fame, "Natalie Massanet (founder of Net-A-Porter) has revolutionized the way women shop for luxury fashion online.
Net-A-Porter is recognized as being a reliable source for trends when it comes to the style-savvy customer, and has an integrated online fashion magazine, within its website. Although it is based in London, it ships internationally and prides itself on its customer care. You can subscribe to their regular fashion newsletters, keeping you informed of what's hot and what's not.
My-Wardrobe is "a hub for niche labels and new British designers," according to the Daily Mail. This is a fashion-focused shopping site for label conscious women whose budget does not necessarily stretch to the heights of Net-A-porter, but want to be as chic and fashion-savvy, just the same. The site has just introduced a section called My TV, featuring weekly on-line video style guides. My-wardrobe ships to the UK and most destinations internationally, including Europe and North America.
Asos.com is "a bottomless pit of fashionable pieces that make you click, click, click and buy." according to the quote from their own website which cites In Style magazine. Since its inception in 2000 it has received many awards including, Retail Week Awards 2007 and 2008 - Online Retailer of the Year and May 2007 The Drapers Footwear Awards - Etailer of the Year. Asos has over 9,000 products available and 500 new lines added each week, and specializes in celebrity inspired looks and fashion-forward trends.There are fashion-forward products to suit every budget and Asos ships internationally to most countries worldwide.
Figleaves.com is shopping heaven for all things hot in lingerie and swimwear. Their huge online selection ranges from high-end designer to commercial high-street brands, and caters for all bust sizes - from A to J. It claims to be the world’s largest online seller of branded intimate apparel and ships to the majority of countries worldwide. The site includes a useful bra sizing guide and information on styles and fabrics.
On the subject of women's intimate apparel, knickerpicker.com has an innovative approach when it comes to sizing. Customers can choose a virtual model, similar in size and shape to themselves, to try on products before they buy!
Adili.com is an eco-fashion online shop, showcasing pioneering ethical clothing brands which are tackling the ethical issues involved in fashion production today. This includes subscribing to brands who follow the Fairtrade Policy and monitoring all the processes from primary production through to the finished product hanging in a wardrobe. According to Adili, "some brands trade fairly and directly with producers while others have a focus on the environmental cost of growing and producing fiber and fabric. Some brands achieve both these objectives and many aspire to."
Proving that fashion can be both ethical and stylish, Adili is named after a Swahili word, meaning "ethical and just." Adili sells a wide range of eco-friendly, fashionable products from women and men's clothing, to bags, shoes and jewelry. Although the site is UK based, products can be shipped to anywhere in the world.
There are also dedicated online footwear sites which specialize in fashionable and designer shoes. These include Designer Shoes, Heels, and Shoes.com. Fashion-based community forums and social networking sites are also becoming more popular, allowing you to share news and views on your favorite purse or outfit.