Swishing — the New Way to Shop

The Ethical Answer to Shopping — Swap Your Wardrobe Online

© Gill Hart

Swap Your Clothes Online with Swishing Sites, Cristina Cazan
If you haven't heard of Swishing yet, then you are behind the times. It's the new pastime of the fashion-savvy woman who wants to reduce costs and improve her wardrobe.

Swishing is swapping instead of shopping. It’s the new way to shop for women's fashion that is smarter, more fun, and better for the planet. You can hold swishing parties in your home or join a community of online swishers!

What is Swishing?

Swishing enables you to get rid of the items you no longer want by helping others and expanding your wardrobe at the same time, without spending too much money. If you swish online then you’ll also make new friends and have a lot of fun. Says, Virginia Rowe, editor of the fashion website, stylewillsaveus.com, “swishing is much more fun than normal shopping…..it’s so nice to see the clothes that you have loved in the past going to a good home.”

Ethical and environmentally friendly, swishing ticks all the boxes when it comes to your conscience and providing a sustainable environment, not to mention that it is much more exciting that simply shopping online. According to Marie Claire, November 2007, swishing combines four of fashion’s current obsession’s “fast fashion, value for money, vintage and ethical consumerism in one guilt-free package.” Visit one of the emerging swishing websites like Whatsmineisyours.com or Bigwardrobe.com and barter, swap, buy or sell clothing and accessories to your heart's content!

The Origins of Swishing

The term swishing originated from the communications agency Futerra, who are staffed by women who “are passionately committed to saving the planet but didn’t want to do it in bad clothes,” says Marie Claire. Futerra has set up a dedicated swishing website, Swishing.org, which provides information on swishing parties, relevant features and links, and a calendar of swishing events.

Swapping Online

With more and more women embracing the swishing craze, watch out for more swishing-related fashion sites popping-up online.


The copyright of the article Swishing — the New Way to Shop in Women’s Fashion is owned by Gill Hart. Permission to republish Swishing — the New Way to Shop in print or online must be granted by the author in writing.


Swap Your Clothes Online with Swishing Sites, Cristina Cazan
       



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