Smart Shopping in the Summer Sales

Tips on How to Bag a Bargain That You Really Love

© Gill Hart

A Happy Sale Shopper With Her Bargains, Cecilia Lim
Learn insider secrets of buying better in the sales, and follow these useful tips on how to bag a bargain.

It’s that time of year again when the summer sales are upon us, where hoards of women can be found rifling through bins piled high with reduced items, like bees round a honey pot; and jostling with one another for that must-have bargain buy.

Isn’t it funny how sale shopping brings out the best (or worst, depending on how you look at it) in women? Honing in on their hunting instincts, turning into warriors at the mere mention of a sale. It is an interesting phenomenon that women can become something akin to savages at the prospect of bagging a bargain; a sane woman can turn positively irrational at the sight a 50% reduction rail.

Sale Shopping Online Vs Shopping in Store

These days, sale shopping has also taken on another dimension. Shopping online has taken the fun(?) out of queuing for hours in the quest for an “early-bird” bargain. Instead all you need is to sit at home with your mouse.

More retailers are encouraging shoppers to use the internet, giving preference to online shoppers. Saks Fifth Avenue is one such example, which launches its sale exclusively for online shoppers, prior to commencing it store-wide. Saks current Designer Sale is available only to online shoppers until June 11, 2008. If you are prepared to shop via the internet, then you get first pick! Net-A-Porter.com also has a designer sale, 25% of Phillip Lim, Chloé, DVF, Tibi and Marc Jacobs, until June 12th.

The Perils of Purchasing in the Sale

Sale shopping can bring out another side of women, whereby they lose their sense of reasoning, at the thought of getting a terrific bargain. What is it about a sale that makes a woman buy things that she would not normally consider at full price?

In the words of Karen Homer, in her book Things a Woman Should Know About Style, “Just as your dull boyfriend becomes an Adonis when another woman looks at him, fighting the blond in the corner for a pair of orange satin-lycra disco trousers becomes a matter of life or death.”

How many times have you come away from a sale with a bagful of clothes that you honestly never really wear, or don’t feel good in? Isn't it better to spend more on a piece that you really love than on a number of cheaper, throwaway items, which do not give you that same confidence boost when you wear them, (or may not necessarily last as long?)

Tips for Shopping Smarter in the Sales

However, sale time can enable you to pick up some great bargains, especially if you have kept your eye on your favorite stores or label, and have your eye on what to buy. Whether you sale shop online or go to a store, here are some simple guidelines to follow:

Be a Smart Sale Shopper

With a little common sense you will be able to use the sales to pick up some genuine bargains. It’s the best time to go for designer labels that you couldn’t otherwise afford. If you learn to be more selective and shop smarter, you will find the usefulness of your purchases will outweigh your mistakes!


The copyright of the article Smart Shopping in the Summer Sales in Women’s Fashion is owned by Gill Hart. Permission to republish Smart Shopping in the Summer Sales in print or online must be granted by the author in writing.


Sale Time is Here Again, Yong Lin
A Happy Sale Shopper With Her Bargains, Cecilia Lim
     



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