Discounted Designer Brands at The Outnet.com
Net-a-Porter’s New Online Site for Budget-Conscious Fashionistas
Apr 17, 2009
Help is at hand for cash-strapped fashionistas who love their labels! April 2009 brings a new concept in fashion to the net. Net-a-Porter has launched The Outnet, a website that offers designer pieces from previous seasons at heavily discounted prices.
Billing itself as “the most fashionable fashion outlet”, The Outnet offers discounted women's clothing and accessories from around 200 high-end designers including Chloé, Fendi, Dolce & Gabbana, Alexander McQueen, DVF, Phillip Lim, Missoni, Oscar de la Renta, and many others who grace the runways of New York, London, Paris and Milan.
The History of Net-a-Porter
Net-a-Porter.com is a designer fashion emporium which broke new ground in online shopping with its launch in June 2000. Pioneered by Natalie Massenet, founder and chairman, the last 9 years has seen Net-a-Porter go from strength to strength and establish itself as one of the world’s premier luxury fashion retailers.
Based in the UK, it boasts a host of top designers, including for the 2009 season, Yves Saint Laurent. It also has a weekly online fashion editorial with over 1.8 million readers per month. Net-a-Porter is now so established in the fickle world of fashion that it is able to offer exclusive opportunities to pre-registered customers such as a pre-recorded private runway show (Alexander McQueen Resort 2009 ) and the chance to buy occasional designer pieces before they are available elsewhere.
Now another innovative idea is the birth of its sister, The Outnet, offering discounted items previously available through the main site. Says Net-a-Porter's Natalie Massenet ,"Great fashion won't disappear – it will go to the Outnet and we are delighted to create a vibrant, fun and edited destination for the global sale shopper to call her own."
The Launch of The Outnet.com
April 16th, 2009 saw the official launch of the Outnet. The concept is to keep it fresh and vibrant with give-aways, and "Going-Going-Gone" sales which enable a few lucky shoppers to snap up a designer bargain at low prices. Discounts range from 40-60% on average ,with some items reduced up to 80% in special 72-hour pop-up sales.
Onsite testimonials included praise from Harper’s Bazaar “The website calls is chic-onomics, we call it genius.” For the global fashionista The Outnet offers speedy international shipping. It is easy to navigate and includes a useful section, “Dress Me”, which provides a selection of suggested pieces listed under themes. e.g. Day In the Country, Meet the Parents, Board Meeting. Click on the section marked Iconic Dresses and you’ll find Hervé Léger bandage dresses, Oscar de La Renta cocktail dresses and a show-stopping last season red layered ruffle dress from Marchesa.
Footwear fashionistas will find a heavenly choice of Jimmy Choo and Christian Louboutin shoes here too, and for bag lovers, a metallic-leather Chloé Bay sits temptingly in the Retail Therapy section. For further discounted designer updates it’s necessary to register.
The April 2009 launch is perfect timing for brand-but-money conscious global recessionistas. The Outnet’s self-confessed chic-onomics ™ makes good sense during this time of economic gloom and doom.
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